I design for people. So, in order to convey the benefits of a complex product like a robot in a way that is simple to grasp, but also compells them to buy, means leveraging ecommerce marketing web design strategies as well as relatable story telling.
While at iRobot, I championed an initiative to conduct User Experience studies to better understand our customer's behavior on key web pages. It had been over two years since iRobot had done any such studies. By using the web service UserTesting, I learned what our customers were experiencing on the site and I created designs which effectively solved for specific user challenges. iRobot has since launched a wide-reaching initiative to continuously test and study the site going forward.
Designed to serve as a destination for search results with SEO content and informative details for pet owners.
read moreWith the launch of a new product the product information page needed to be updated and improved to fix some performance issues.
read moreWith three distinct business units, the challenge was to represent all three in equal measure but with a slight priority made to home robots.
read moreiRobot was undergoing a brand identity change. Three distinct business units were to be showcased on the home page. Each standing on its' own yet not in competition with the other. It was a delicate balance to keep each internal business team happy with their representation on the page.
read moreKeurig was growing rapidly and so was the traffic to the website. This proposal was for the new home page redesign which features product offerings as well as a glimpse into the culture as an extension of the brand.
read moreI've been designing promotional emails for premium products for many years. I've attended countless summits and conferences with like-minded designers and marketers, and I've honed my skills in creating responsive, effective, compelling emails that perform well and are on brand.
Before iRobot transitioned to responsive emails, single image emails were common practice. In this design I wrote the copy as well as created the design showing depth for interest. The in-setting image with the hero shot in the forefront is strategic to show detail and context.
Early in my career at iRobot, I provided design support to the App team by offering logo creative explorations, social badge concepts, and user experience feedback on the home robots app.
Concept for app icon
Concept for rewards badge
Concept for rewards badge
Using UX principals and UserTesting findings, I'm able to simplify complex interactions into intuitive web experiences while continuously improving and evolving the design.
With my experience in ecommerce design standards and best practices I provided multiple options for redesigning the product detail pages in the online store.
Having complex robot features and very specific customers including Military and Public Safety Providers, this wire frame was designed to give visibility into how these specialized robots would be presented within an ecommerce-focussed site format.
During a major redesign of the Keuirg website, Registration became a priority to the customer experience. This is one of many pages designed to usher customers through a three step process.
